Wait...copy that sounds like a normal person...works?
YEP. HOW?
Human connection, silly.
Your audience is craving a connection with you, yet industry speak can fall short in bringing out more than simply your services.
And I hear you: putting personality into hyper-technical info and processes, or copy that’s supposed to ‘sell’ can feel like you’re trying to put together a trick-puzzle where the pieces aren’t designed to fit.
AND. Imagine having people 'get it' on the first go - and dive in to know more. Imagine describing your expertise feeling as painless as ordering your favourite < insert hot beverage of choice here > at your local cafe.
No more confused, glossy eyes from people sitting across from you as you stumble through your elevator pitch; just focus, curiosity and intrigue as they lean forward to listen as you articulating your thoughts with power and purpose.
Ready to own your contribution and talk about your work (and yourself) with clarity, confidence and language that stops people in their tracks?
I was hoping you’d say yes ;)
Because I’m here to help you use your words.
Emphasis on YOUR. The words that YOU naturally use. The words that tell YOUR story - not your competitors. The words that your clients or community knows they're waiting to hear...and can only hear from y-o-u.
And the ones that you can naturally speak and share with purpose and power. Assured awesomeness. Grace and gusto.
Got it? Great.
Have the words you speak and write do the thing you want them to: convert, sell, inspire, engage, activate, motivate.
Create your world, your work, your self (and your Self for my introspective + spiritual friends out there)…
…AND DO IT CONSCIOUSLY; bringing your fullness forward, doing no harm in the process.
Great copy does more than tell a stellar story. Magnetic communication shares more than a message.
When your brand speaks and has life in it, it does one simple yet elusive thing: it builds trust.
Trust is currency.
Trust is the access point to a 'yes'.
GOSH - how rude of me. Let me introduce myself.
Yes, with a photo of me from my wedding. Being 100% totally and completely myself. Fitting, don’t you think? Me too.
I’m Jess Robson; born and raised Albertan living (and loving) life on the West Coast of Canada.
Photo via Shari + Mike
A fan of contradictions, I live in a mountain town that's a hop, skip, and jump away from the 'big city', keeping my penchant for fancy cocktails satisfied while simultaneously nurturing my quiet-loving introvert.
On the flip, I satisfy my extroverted self in front of groups; facilitating workshops and offering keynotes to help participants express themselves more fully, and with a heap of courage.
And, I help people navigate communicating with others with a little more smoothness; helping teams access ways of working with one another that make their dynamic soar, and supporting individuals to better identify with the powerful communicator they are while arming them with practices to connect more generously with the humans around them.
(psst…..it has everything to do with using your ears, BTW)
Being a thoughtful citizen, good neighbour and honest inhabitant of this wild world matters to me - which is why I focus on the ‘conscious’ side of communications. Taking it one step beyond what we want to say, I’m committed to ensuring how we communicate is as harm-free as possible to those around us. Honouring the lived experiences, cultures, traditions and lexicon of groups and communities we’ve traditionally marginalized or oppressed, you’ll find me digging into ways words can make a big impact, while doing the most thought-provoking good possible with them.
I’m a self-proclaimed, card carrying #wordnerd (I made myself a card. I carry it). I love a good coffee, have an obnoxious sweet tooth and a couple more tattoos than you would think. I love people, their stories, their experiences and their perspectives. Entrepreneurship has offered me more than I could ask for and I'm hell bent on giving even a fraction of what I've got to the people around me.
AKA - you.